“A rádio que temos” é um blogue de João Paulo Meneses, de apoio ao trabalho escrito do 2º ano do doutoramento em comunicação na Universidade de Vigo. Pretende identificar a rádio portuguesa e, já agora, opô-la, a nível de formatos, à rádio de alguma Europa.

Os problemas dos formatos informativos

September 4, 2005

A rádio de palavra tem alguns problemas.
Por exemplo: “The problem with speech radio is that it is labour intensive and thus expensive to run, which doesn’t attract commercial operators one bit! It is also regarded by many as minority programming. To maximize its audience potential it has to provide an intelligent editorial approach whilst maintaining popularity with chat-based shows!” (Hollingsworth, Mike, How to get into Television , Radio and New Media, Continuum, Londres, 2003, pág. 32)

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