Excesso de formatos? E consequências
This represents a remarkable shift. When commercial radio was begun, stations were broadly programmed channels, much like the later television networks. The same channel, depending on time of day, offered serials, then soaps, music and news. Today, the strategies behind formating radio are even more targeted than cable television. This narrowcasting, as it is termed, adds to cultural fragmentation. It also tends to minimize accidental learning - people becoming more familiar with news, information or even music that they were not seeking out.”
