“Não saber o que esperar…”
Sobre o formato “Jack”:
“ (…) the format focuses on ’70s, ’80s and ’90s hits, sprinkled with current tunes. Target audience: twenty-somethings to baby boomers. A hit in Canada since 2002, Jack could be in 100 U.S. markets this year.
Jack is often backed by “throw away your iPod” marketing hype because it employs playlists of 1,200 or more songs — triple most oldies-style music stations and a bit closer to iPod capacity. “Jack’s a reaction to stations that are tightly formatted and predictable,” Inside Radio editor Tom Taylor says.
Baltimore station WQSR jettisoned its 17-year-old oldies format for Jack on May 4. “With Jack, people don’t know what to expect, and we hope that’s what they’ll gravitate to,” says programming director Dave LaBrozzi.”
Posted 5/11/2005 8:42 PM Updated 5/15/2005 8:42 PM
Radio changes its tune to recapture listeners
By Gary Strauss, USA TODAY
