A dificuldade de catalogar formatos
“So how much of radio listening is listening to news?
The answer is not as simple as one might think.
BIAfn data indicate that 3 percent of the nation’s 13,000 radio stations (or 348) list Talk as their primary format. Some 1,000 have chosen to list their primary format as News (8 percent). We cannot ignore the effect on the findings of self-declared formats and the lack of overall format guidelines. Anecdotal information suggests that many of these News stations might more properly be considered Talk or Information stations.4
In addition, many stations mix news and talk or news and classical music. Others listed as Spanish-language stations do news in Spanish. These format designations just indicate what represents the majority of the broadcast day, but do not account for what may make up some or even a large minority of the broadcast day” (nota: 2002 data from Arbitron list 1,999 stations as News/Talk formats. As noted earlier, there are some discrepancies between numbers cited by Arbitron and those included in BIAfn’s data).
