A facilidade de criar formatos novos
“Indeed, in the USA, where the sort of regulations over programme content which are still in force in the UK have largely disappeared, the process can be phenomenally quick. A station can reformat itself overnight - dropping or increasing news coverage, moving from news to talk, perhaps from more sports coverage to all-sports coverage, or from an eclectic mix of ‘indie’ music to hard-rock, and maybe some months later moving back again” (Hendy, 28)
