O que fazer para reformatar
“Every format follows a complex set of rules for programming, including the style and range of music selections, size and origin of playlist, quotas for musical repetition, relative numbers of current and past hits and their usual sequence, conventional relationships between music and speech and so forth. A major change in any of these is inconceivable without a subsequent change in all of them and in the relationships amongst them. For instance, a switch from Middle of the Road (MOR) to contemporary hit radio (CHR) would demand a smaller playlist with higher weekly rotation and faster turnover of hits, and above all, a successful transition to new sources of advertising revenue for the less affluent but presumably larger market”. (Berland, J. 1993: Radio Space and Industrial Time: The Case of Music Formats. In S. Frith et at (eds), Rock and Popular Music: Politics, Policies, Institutions. London: Routledge, pág 104-18 apud HENDY, David, pág. 99).
