Características do “free FM”
- Trata-se de uma nova marca (formato?) na linha do “Fm Talk”;
- Ligada/criada pelo grupo líder dos EUA, Infinity.
- Caracteriza-se, segundo o presidente da Infinity, por “will feature an eclectic mix of personalities, whose distinct creativity, perspective, sense of humor, intellect and unpredictability do not fall under the guiding principles of any particular narrowcast theme or ideology ” (Mediaweek, “Infinity Reveals Stern’s Subs “, 25/10/05.
- “An entertaining hybrid of provocative, political, pop culture, news, music and lifestyle formats, our next generation of FM stations will be personified by their conviction, passion, originality, fearlessness and innovation which is not heard anywhere else on the radio. (”Infinity Broadcasting Launches ‘FREE FM(TM)’ As Part of Howard Stern Replacement Strategy”, CNN Money, 25/10/05)
”
