“A rádio que temos” é um blogue de João Paulo Meneses, de apoio ao trabalho escrito do 2º ano do doutoramento em comunicação na Universidade de Vigo. Pretende identificar a rádio portuguesa e, já agora, opô-la, a nível de formatos, à rádio de alguma Europa.

Mais uma lista de formatos

October 31, 2005

Nesta página há uma lista interessante de formatos da rádio norte-americana, essencialmente musicais.
Mas inclui também uma tipificação do que tem de ter um formato:
What a radio station’s music format sounds like is governed by four parameters: music style, music time period, music activity level, and music sophistication.
Music Style refers strictly to the type of music played, regardless of how the music is packaged for airplay.

Music Time Period refers to the time of the music’s release. “Current” music generally refers to music released within the last year, “Contemporary” music generally refers to music released within the past fifteen or twenty years, “Oldies” generally refers to music released between the mid-50’s and the mid-70’s, and “Nostalgia” refers to music released prior to the mid-50’s.

Music Activity Level is a measure of the music’s dynamic impact, ranging from soft & mellow to loud & hard-driving. Some names of music styles include built-in descriptions of the music’s activity level: “hard rock”, “smooth jazz”.

Music Sophistication is a reflection of whether the musical structure and lyrical content of the music played is simple or complex. Although difficult to quantify, this factor often determines the composition of a station’s audience. It is also reflected in the presentation of the station`s air staff.”

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