A origem do “Jack” como consequência
Corey Deitz explica a origem do formato “Jack” como resposta às play lists das rádios limitadas a 100 ou 200 músicas e sobretudo como resposta à resposta que os consumidores encontraram na tecnologia (”Maybe Commercial Radio Didn’t Know JACK All These Years“, 20/7/05):
“Mp3 files, iPods, Satellite Radio, SmartPhones, PDAs, and other technology is forcing commercial Radio to take a long, hard look at what it has become and how it can stay relevant.
If a station pops up in your city named “JACK” or “DOUG” or any other number of names don’t be surprised.
This past October 7, 2004, the former KFME-FM (105.1) in Kansas City became JACK-FM. Their slogan? “Playing What We Want”. The Susquehanna owned radio station has taken a cue from the changing challenges of what listeners really want: a library of music that offers real variety and an irreverant but fun attitude.
That’s what you get from JACK.
This past March 13th, Indianapolis got its own JACK: 104.5 JACK-FM. And this guy promises to play “thousands of hit songs” from the ‘70s through today…plus some attitude.
The JACK stations are using the iPod “shuffle” metaphor. In other words: don’t expect the same 150 songs over and over again. In Los Angeles, KCBS-FM (formerly Arrow 93.1) is now JACK-FM. Their motto? You guessed it: “Jack-FM, Playing What We Want.”
In Detroit, Michigan: WDRQ-FM (93.1) recently reinvented itself and became DOUG-FM. Guess what? DOUG says “We play Everything”.
Indianapolis now has HANK-FM. Technically it’s WLHK-FM, but now better known as “97.1 Hank FM: He plays anything Country.”
The former KFMB-FM in San Diego opted to change it’s name and format in early April and became “100.7 JACK”.
So how’s JACK and the boys doing in the ratings?
FMBQ. says:
Bridge Ratings shows that one year into the format, the first U.S. Jack station, KJAC/Denver, is among the top stations in the market when it comes to listener loyalty and the station is converting over half its listeners to “favorite station” status.
