November 5, 2005
“The latest radio format study from Scarborough Research, the nation’s leader in local, regional and national consumer information, indicates that almost a quarter (22 percent) of American adults 18+ listen to News/Talk radio.
The study reveals that older adults are setting their dials to the News/Talk radio format. The median age of listeners is 52, and almost a quarter (24 percent) of News/Talk listeners are ages 45-54. Adults between the ages of 55 and 64 are 47 percent more likely to listen to the format and seniors 65+ are 50 percent more likely to tune in.”
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