Por que é que a audiência 25-34 é decisiva
” (…) as the managing director of Leicester Sound, Phil Dixon, explains: «That sort of age group is very aspirational for the age group both above and below it. The younger ones want to be it and the older ones like to think they’re still a bit trendy and young. It all comes together in that age bracket and that’s the age we target. They’ve got money to spend and advertisers want them to spend it with them, so from a revenue/business perspective it’s important because that’s what advertisers want».” (Fleming, 2002: 10)
