Mais oferta, mais homogeneização
«More radio stations do not necessarily bring about more choice for listeners and sometimes the only way to distinguish between one station and another is the station ident (the jingle that identifies the station with its name and frequency). The majority of stations in Britain follow a very similar format dominated by music” (Fleming, 2002: 6).
(estatisticamente, nunca houve tantas rádios como nos últimos anos; de acordo com a atribuição de licenças)
“Radio is big business and, while the number of stations continues to grow, there is increasing consolidation with groups buying out small independent stations which then adopt the group’s format. This is leading to a homogenisation of the sound of radio with ‘local’ stations controlled from group headquarters rather than the place their audience is based.” (Fleming, 2002: 10)
