“A rádio que temos” é um blogue de João Paulo Meneses, de apoio ao trabalho escrito do 2º ano do doutoramento em comunicação na Universidade de Vigo. Pretende identificar a rádio portuguesa e, já agora, opô-la, a nível de formatos, à rádio de alguma Europa.

A musica já não precisa da rádio?

March 17, 2006

«The recording industry has always used terrestrial radio formats to promote new content, and relationships between labels and stations have traditionally been cozy. Now, terrestrial radio formats are vying to keep existing listener bases, and the listening experience itself is becoming far less passive. From a broader perspective, a massive fragmentation of media outlets is reducing the impact of traditional radio, and labels themselves now have far less resources to commit to the format. Meanwhile, the UK remains a leading market for digital (HD) radio formats, which offer far more channels and increasingly interactive capabilities (…) » (Digital Music News, Radio Heavyweights Ponder New Formats, Revenue Models, 17/3/06)

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