A variedade da oferta aumenta a oferta junto dos ouvintes?
De acordo com o relatório 2005 da autoridade britânica Ofcom (“The Communications Market 2005”), há um aumento da capacidade de escolha por parte do ouvinte, embora apenas nas áreas urbanas: “The increase in the number of stations over recent years has allowed for the launch of stations offering more niche formats and for stations which can provide more localised programming to smaller areas than was previously available. As community radio becomes more widespread over the next couple of years, analogue choice in some areas will increase further” (pág. 69)
http://www.ofcom.org.uk/research/cm/cm05/radio.pdf
